North America and EuropeBathtub Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, Material, End User and Distribution Channel : North America and Europe Opportunity Analysis and Industry Forecast.
The North America and Europebathtub market was valued at $5,000.1 million in 2021, and is estimated to reach $8,520.3 million by 2031, registering a CAGR of 4.5% from 2023 to 2030.
A bathtub is a big water-holding container that can be used for bathing either people or animals. The vast majority modern bathtubs are made of iron, steel, porcelain-enameled steel, polyester along with fiberglass reinforcement, or acrylic that has been thermoformed. As consumers think bathtubs are a great stress-relieving tool, customers are using them more regularly. Bathtubs are most frequently used in domestic homes, while their use in commercial hospitality is also rising rapidly, which is expected to notably contribute toward the North America and Europe bathtub market growth.
“Greater importance to relaxing and rejuvenation given by consumers is one of the major factors that are prompting them to install bathtubs in their homes. Innovations in bathtub technologies such as inbuilt jacuzzi and whirlpool bath features are further prompting the growth of the bathtub market.demand is escalating rapidly.
Manufacturers of bathtubs are creating innovative designs and are incorporating new technologies in bathtubs in the North America and Europe bathtub market. For instance, Kohler unveiled a mobile application-controlled smart bathtub.
The fundamental advantage of this bathtub is that the user does not have to contact it to get water or perform other pre-bathing activities. Furthermore, by combining lighting, aroma, and artificial fog created by different essential oils, which are helpful in calming and relaxing the mind and body, this bathtub mimics the experience of a deluxe spa and a hot bathtub at home. The tub further alerts the distributor or client about any scheduled maintenance or power disruptions. These essential components boost customer satisfaction while saving the company money by lowering in-person inspections. Increased innovation will probably lead to an increase in demand for smart bathtubs, helping expand the North America and EuropeBathtub market size.
However, according to reports by a popular bathroom furnishing manufacturer, Kohler, walk-in showers are becoming highly popular as they can be used by anyone, regardless of age or mobility, which reduces the demand for and sales of bathtubs in the North America and Europe bathtubmarket. In addition, showers are preferred for frequent refreshment since they offer a rapid bath, whereas bathtubs are only used on the weekends when there is extra time as bathing takes longer. Furthermore, a bathtub needs twice as much water—80 to 100 gallons—for bathing, a shower only uses two-thirds of that amount, about 20 to 30 gallons. Customers switch from bathing in bathtubs to showers as a result, which acts as a key deterrent factor of the North America and Europe market. Moreover, installing a shower often costs between $815 and $930, whereas installing a bathtub costs in between $1,100 and $1,800. Thus, the demand for bathtubs is low as showers are more affordable, use less water, and are the ideal choice for a quick bath, which hampers the North America and Europe Bathtub market forecast.
One of the most prevalent recent material advancements in bathtubs is one created in Australia. These producers claim to be resolving the acrylic scarcity by fabricating bathtubs out of gel coat composites, popularly known as bathtub fabrication. Strong structural density bathtubs with a service life of at least 20 to 30 years are produced by manufacturers using these composites, which are frequently used in the aircraft, space, and marine industries. As a result, hotels, resorts, and homes are interested in purchasing these bathtubs. In addition, bathtub fabrication, which has a thickness of 5.0 mm, is simple to manufacture, UV-stable, resistant to fading, and shines white and bright for an extended period of time, which has increased its popularity significantly, especially for commercial purchasers of bathtubs in the North America and Europe bathtub market. Thus, high-quality bathtubs produced exhibiting these attributes support the market expansion and comprise of the most prominent North America and Europe Bathtub market trends.
The North America and Europe bathtub market is segmented into type, material, end user, distribution channel, and region. By type, the market is classified into free-standing bathtubs, alcove bathtubs, drop-in bathtubs, corner bathtubs, and shower. Depending on material, it is categorized into marble, acrylic, ceramic, and others. As per end user, it is bifurcated into residential and commercial. According to distribution channel, it is segregated into offline channel and online channel. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico) and Europe (UK, Germany, France, Italy, Spain, and rest of Europe).